Saturday, 20 February 2010

Dr Audrey Nelson: Code Switching

In a women's leadership event co-sponsored by the Lokey Graduate School of Business and the Financial Women's Association of San Francisco, Audrey Nelson discusses her coauthored book, Code Switching: How to Talk So Men Will Listen.

Dr. Nelson defines code switching as the ability to use your knowledge of two or more cultures or languages and switch between them, depending on the situation, to communicate. "Rather than telling women to be more like men - a recipe for failure - Code Switching offers a way of reaching across the aisle to open the lines of communication," says Dr. Nelson.

"It helps both women and men speak in common terms so work gets done, conflict gets resolved, and mutual understanding and respect prevail...in the workplace and beyond."





More about Dr Nelson when you flip the page....


Dr. Nelson's professional background includes 10 years teaching in the Department of Communication at the University of Colorado, Boulder, and 30 years as a consultant and trainer for a wide variety of government and Fortune 50 companies. Among them are Price Waterhouse, Cargill, AT&T, Honeywell, Hewlett-Packard, IBM, Upjohn Pharmaceuticals, Pentax, the U.S. Marine Corps, the U.S. Forest Service, and the U.S. Department of Justice. She holds a BA, an MA, and a PhD in communication.

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